# Decision Engine Optimisation Case Study: How Uniplay Won a £23k Playground Project (James Dooley Interviews Kasra Dash)

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Text version: https://stenobird.com/podcast/fatrank-podcast-6917040/decision-engine-optimisation-case-study-how-uniplay-won-a-23k-playground-project.md
Podcast: [Fatrank Podcast](https://stenobird.com/podcast/fatrank-podcast-6917040)
Published: 2026-09-08T05:36:54+00:00
Episode link: https://fatrank.transistor.fm/626
Audio file: https://claritaspod.com/measure/2.gum.fm/op3.dev/e/pdcn.co/e/pscrb.fm/rss/p/pdst.fm/e/dts.podtrac.com/redirect.mp3/prfx.byspotify.com/e/media.transistor.fm/c2ff7dbc/ba4c670f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/fatrank-podcast-6917040/episodes/decision-engine-optimisation-case-study-how-uniplay-won-a-23k-playground-project
Duration seconds: 430

## Resource

James Dooley and Kasra break down how Decision Engine Optimisation and AEO helped Uniplay win a £23,400 school playground project despite being the most expensive quote, because ChatGPT judged them the best value and best fit.

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## Transcript

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