Episode
How the Peugeot Family Saved Their Car Company From Collapse
- Published
- Jul 1, 2026
- Duration seconds
- 547
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Summary
In 2014, PSA Peugeot Citroën was hours from bankruptcy. The founding family, which had controlled the company since 1810, was diluted to just over 14% ownership after a bailout from the French state and Chinese automaker Dongfeng. Yet the Peugeot family didn't disappear. They rebuilt their stake, retained a board seat, and watched their revived company merge with Fiat-Chrysler to form Stellantis — now the world's fourth-largest automaker. This episode traces how the Peugeot cousins held on through near-total loss of control, why they accepted dilution rather than selling out, and what their decision says about family pride versus financial logic. We also look at a different path: the Ford family, which kept control through special shares, and ask whether the Peugeot approach — stay in the game, even as a minority — can ever work again in capital-intensive industries. #PeugeotFamily #FamilyBusiness #Business #FexingoBusiness #BusinessPodcast #Stellantis #PSAPeugeotCitroen #Dongfeng #FrenchIndustry #Automotive #FoundingFamily #Succession #Legacy #CorporateGovernance #OwnershipStructure #Bailout #FordFamily #MultiGenerational Keep every episode free: buymeacoffee.com/fexingo