# How the Peugeot Family Saved Their Car Company From Collapse

Page: https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/how-the-peugeot-family-saved-their-car-company-from-collapse
Text version: https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/how-the-peugeot-family-saved-their-car-company-from-collapse.md
Podcast: [Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies](https://stenobird.com/podcast/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577)
Published: 2026-07-01T03:52:34+00:00
Episode link: https://audio.fexingo.com/business/family-business-stories/episode-0085.mp3
Audio file: https://audio.fexingo.com/business/family-business-stories/episode-0085.mp3
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JSON: https://stenobird.com/v1/public/podcasts/family-business-stories-with-fexingo-succession-legacy-and-multi-generational-companies-7871577/episodes/how-the-peugeot-family-saved-their-car-company-from-collapse
Duration seconds: 547

## Resource

In 2014, PSA Peugeot Citroën was hours from bankruptcy. The founding family, which had controlled the company since 1810, was diluted to just over 14% ownership after a bailout from the French state and Chinese automaker Dongfeng. Yet the Peugeot family didn't disappear. They rebuilt their stake, retained a board seat, and watched their revived company merge with Fiat-Chrysler to form Stellantis — now the world's fourth-largest automaker. This episode traces how the Peugeot cousins held on through near-total loss of control, why they accepted dilution rather than selling out, and what their decision says about family pride versus financial logic. We also look at a different path: the Ford family, which kept control through special shares, and ask whether the Peugeot approach — stay in the game, even as a minority — can ever work again in capital-intensive industries. #PeugeotFamily #FamilyBusiness #Business #FexingoBusiness #BusinessPodcast #Stellantis #PSAPeugeotCitroen #Dongfeng #FrenchIndustry #Automotive #FoundingFamily #Succession #Legacy #CorporateGovernance #OwnershipStructure #Bailout #FordFamily #MultiGenerational Keep every episode free: buymeacoffee.com/fexingo

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