Episode
The In-Person Workshop Formula™ Part 1
- Podcast
- Expert Edge Podcast
- Published
- Aug 18, 2026
- Duration seconds
- 2001
- Processing state
not_requested- Canonical source
- https://www.expertedgepodcast.com/blog/episode334
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Summary
Online events tend to convert weak. Connection feels distant. People disappear after the training. Then you run an in-person workshop. Same content. Same you. And something magic happens. In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026. One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call. Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer. What you'll learn: → The 5 big reasons in-person events work (and why online can't compete) → Results - Information becomes implementation when people are in the room → Ascension - The magnetic pull of being physically present with the leader → Proof - Real footage of you on stage becomes your best marketing asset in an AI world → Community - Peer bonds that can't be created online → Stickiness - How in-person events keep clients longer and more committed → The three types of workshops - Implementation events, signature live events, intimate intensives Real insights from the episode: Why I spent $50K at a free event (the power of in-person) The client transformation story: $15K to $90K through community and connection How in-person creates proof through real footage (critical in the AI age) Why online community can't replace physica…