Episode
After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?
- Published
- May 22, 2026
- Duration seconds
- 3449
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Summary
Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episodes we've done. Christine Martin is back, and we go deep on the things that didn't fit in the main episode: speaker management truth bombs, post-event metrics that actually matter, a tax crash course event pros desperately need, road warrior travel hacks that will change how you pack, and the crowdsourced audience questions that somehow led to a story about AI agents auditing people's garage sales. Christine has attended, spoken at, and worked conferences and trade shows for 30+ years. She is a senior solutions consultant at Avalara, a road warrior with more flight miles than most event pros I know, and in this Mother's Day special — also my mom. Which means this aftershow goes places no other event podcast has gone. Including: the Christmas she canceled and the year she gave her work friends huckleberry jam and "bottle condoms" as Christmas gifts. There is real strategy in here, I promise. But there's also a story about an Indiana tax auditor who went on vacation, picked up a gift shop catalog, and triggered a full corporate audit. In this aftershow: The speaker management question every event team should be asking — but never does Why scan count is a vanity metric Tax 101 for event pros The road warrior travel hacks Christine swears by What it actually takes to build a career in events as a single mom The crowdsourced audience questions If you sponsor events, speak at them, plan them, or run a business that shows up at them — this is the aftershow you didn't know you needed. ⏱ TIMESTAMPS 00:00 — Welcome to the Aftershow: Meet Christine Martin (for anyone just j…