{"podcast":{"title":"EVENT ABOUT IT: Event Marketing, Strategy & Business Growth","slug":"event-about-it-event-marketing-strategy-business-growth-7239343","podcast_index_feed_id":7239343,"rss_url":"https://anchor.fm/s/101f02740/podcast/rss","website_url":"https://www.eventaboutitpodcast.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43174832/43174832-1741041749033-1ed46abec87dc.jpg","author":"Megan Martin","episode_count":69,"summary":"Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.","last_synced_at":"2026-09-25T14:20:43.644795+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343"},"episode":{"title":"After Show: Event ROI, Relationship Capital & Did She Actually Cancel Christmas?","slug":"after-show-event-roi-relationship-capital-did-she-actually-cancel-christmas","published_at":"2026-05-22T04:00:00+00:00","page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/after-show-event-roi-relationship-capital-did-she-actually-cancel-christmas","show_page_url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343","url":"https://podcasters.spotify.com/pod/show/eventaboutit/episodes/After-Show-Event-ROI--Relationship-Capital--Did-She-Actually-Cancel-Christmas-e3j266e","audio_url":"https://anchor.fm/s/101f02740/podcast/play/119658126/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-7%2F423709780-44100-2-1b78400d4e864.mp3","summary":"Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most dense, useful, and occasionally unhinged episodes we've done. Christine Martin is back, and we go deep on the things that didn't fit in the main episode: speaker management truth bombs, post-event metrics that actually matter, a tax crash course event pros desperately need, road warrior travel hacks that will change how you pack, and the crowdsourced audience questions that somehow led to a story about AI agents auditing people's garage sales. Christine has attended, spoken at, and worked conferences and trade shows for 30+ years. She is a senior solutions consultant at Avalara, a road warrior with more flight miles than most event pros I know, and in this Mother's Day special — also my mom. Which means this aftershow goes places no other event podcast has gone. Including: the Christmas she canceled and the year she gave her work friends huckleberry jam and "bottle condoms" as Christmas gifts. There is real strategy in here, I promise. But there's also a story about an Indiana tax auditor who went on vacation, picked up a gift shop catalog, and triggered a full corporate audit. In this aftershow: The speaker management question every event team should be asking — but never does Why scan count is a vanity metric Tax 101 for event pros The road warrior travel hacks Christine swears by What it actually takes to build a career in events as a single mom The crowdsourced audience questions If you sponsor events, speak at them, plan them, or run a business that shows up at them — this is the aftershow you didn't know you needed. ⏱ TIMESTAMPS 00:00 — Welcome to the Aftershow: Meet Christine Martin (for anyone just j…","meta_description":"Yes. She canceled Christmas. And she went to Waffle House instead of making Swedish pancakes. But before we get there — this aftershow is one of the most…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3449,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/event-about-it-event-marketing-strategy-business-growth-7239343/episodes/after-show-event-roi-relationship-capital-did-she-actually-cancel-christmas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/event-about-it-event-marketing-strategy-business-growth-7239343/after-show-event-roi-relationship-capital-did-she-actually-cancel-christmas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}