Episode
Perry Marshall On The Power of The 80/20 Rule
- Podcast
- Elevate with Robert Glazer
- Published
- Apr 21, 2026
- Duration seconds
- 3515
- Processing state
processed
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Summary
Perry Marshall is one of the world’s most sought-after business strategists and the author of ten books. He helped lay the foundations for modern digital advertising through his early Google advertising work, and his reinvention of the Pareto Principle has been published in Harvard Business Review. He also founded the $10 million Evolution 2.0 Prize, announced at London’s Royal Society, and his 80/20 Curve is used by NASA’s Jet Propulsion Lab as a productivity tool. Perry has advised companies across hundreds of industries and brings an engineer’s rigor to marketing, strategy, and the science of what truly drives results. Perry joined host Robert Glazer on the Elevate Podcast to discuss why the 80/20 Rule is so valuable and how leadership can leverage it. Thank you to the sponsors of The Elevate Podcast Shopify: shopify.com/elevate Masterclass: masterclass.com/elevate Framer: framer.com/elevate Indeed: indeed.com/elevate Notion: notion.com/elevate Blinkist: blinkist.com/elevate QuickBooks: quickbooks.com/billpay Ethos: ethos.com/elevate Learn more about your ad choices. Visit megaphone.fm/adchoices