Episode
Sun Bowl’s New Era Begins | El Paso News
- Published
- Sep 17, 2026
- Duration seconds
- 85
- Processing state
not_requested- Canonical source
- https://sources.thednn.ai/ef3806972968d5c4
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Summary
A mysterious billboard in Downtown El Paso, styled like the classic Old El Paso logo with the tagline “A new era begins,” has sparked wild speculation ahead of the Sun Bowl’s big sponsor reveal. After WK Kellogg’s seven-year run — featuring Tony the Tiger — ended, the Sun Bowl Association is set to unveil its next title sponsor on September 17th. The billboard? A clever teaser designed to ignite buzz and curiosity as fans wonder who’s stepping into the spotlight for the highly anticipated game. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: [email protected] This is an automated, high-level news summary based on public reporting. Sources: https://www.ktsm.com/news/is-downtown-el-paso-billboard-a-tease-to-new-face-of-sun-bowl/ More coverage & latest updates: https://sources.thednn.ai/ef3806972968d5c4 Report issues to [email protected].