# Sun Bowl’s New Era Begins | El Paso News

Page: https://stenobird.com/podcast/el-paso-news-today-2-min-news-the-daily-news-now-7476707/sun-bowl-s-new-era-begins-el-paso-news
Text version: https://stenobird.com/podcast/el-paso-news-today-2-min-news-the-daily-news-now-7476707/sun-bowl-s-new-era-begins-el-paso-news.md
Podcast: [El Paso News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/el-paso-news-today-2-min-news-the-daily-news-now-7476707)
Published: 2026-09-17T10:53:52+00:00
Episode link: https://sources.thednn.ai/ef3806972968d5c4
Audio file: https://api.fastcast.ai/audio/8a1a3601-98d3-47d9-aa24-618adffd5a76.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/el-paso-news-today-2-min-news-the-daily-news-now-7476707/episodes/sun-bowl-s-new-era-begins-el-paso-news
Duration seconds: 85

## Resource

A mysterious billboard in Downtown El Paso, styled like the classic Old El Paso logo with the tagline “A new era begins,” has sparked wild speculation ahead of the Sun Bowl’s big sponsor reveal. After WK Kellogg’s seven-year run — featuring Tony the Tiger — ended, the Sun Bowl Association is set to unveil its next title sponsor on September 17th. The billboard? A clever teaser designed to ignite buzz and curiosity as fans wonder who’s stepping into the spotlight for the highly anticipated game. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Sources: https://www.ktsm.com/news/is-downtown-el-paso-billboard-a-tease-to-new-face-of-sun-bowl/ More coverage & latest updates: https://sources.thednn.ai/ef3806972968d5c4 Report issues to feedback@thednn.ai.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/el-paso-news-today-2-min-news-the-daily-news-now-7476707/episodes/sun-bowl-s-new-era-begins-el-paso-news/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/el-paso-news-today-2-min-news-the-daily-news-now-7476707/sun-bowl-s-new-era-begins-el-paso-news.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.