Episode
What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)
- Published
- Jun 4, 2026
- Duration seconds
- 3150
- Processing state
not_requested- Canonical source
- https://ecommercefastlane.com/podcast/episode-466/
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Summary
Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most brands chase efficiency when they should chase profit, and how that costs them growth How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify