# What's Your Profit Target? The Question Most Shopify Founders Can't Answer (with Thomas Gleeson, StoreHero)

Page: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/what-s-your-profit-target-the-question-most-shopify-founders-can-t-answer-with-thomas-gleeson-storehero
Text version: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/what-s-your-profit-target-the-question-most-shopify-founders-can-t-answer-with-thomas-gleeson-storehero.md
Podcast: [eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection](https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471)
Published: 2026-06-04T20:35:19+00:00
Episode link: https://ecommercefastlane.com/podcast/episode-466/
Audio file: https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/47267d58/3047e519.mp3
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Duration seconds: 3150

## Resource

Great ROAS but no profit? If you're a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The "margin paper cuts" hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most brands chase efficiency when they should chase profit, and how that costs them growth How brands unlock a 10-20% contribution margin lift in the first 60-90 days without spending more Whether you're doing $500K years or $50M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-466/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify

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