Episode
Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000
- Published
- Aug 25, 2026
- Duration seconds
- 2718
- Processing state
not_requested- Canonical source
- https://ecommercefastlane.com/podcast/episode-483/
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Summary
Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders. In this episode, Sandesh Kulai, CEO of STOQ, breaks down: Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist When to collect full payment upfront versus a deposit, and what Shopify Payments requires How waitlist and preorder data tells you what to reorder before your next purchase order Whether you're doing $20K months or $2M months, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-483/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/