# Pre-Orders And Back In Stock Alerts: Restocked 500, Emailed 10,000

Page: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/pre-orders-and-back-in-stock-alerts-restocked-500-emailed-10-000
Text version: https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471/pre-orders-and-back-in-stock-alerts-restocked-500-emailed-10-000.md
Podcast: [eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection](https://stenobird.com/podcast/ecommerce-fastlane-shopify-growth-strategies-where-ai-efficiency-meets-human-connection-743471)
Published: 2026-08-25T22:16:39+00:00
Episode link: https://ecommercefastlane.com/podcast/episode-483/
Audio file: https://pdrl.fm/ac1d1e/pscrb.fm/rss/p/media.transistor.fm/67dcd65a/8755ee7f.mp3
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Duration seconds: 2718

## Resource

Sold out does not have to mean lost sales. Out-of-stock product pages leak demand every week that Shopify brands could capture with preorders. In this episode, Sandesh Kulai, CEO of STOQ, breaks down: Why batching back in stock alerts to your actual restock quantity beats notifying the entire waitlist When to collect full payment upfront versus a deposit, and what Shopify Payments requires How waitlist and preorder data tells you what to reorder before your next purchase order Whether you're doing $20K months or $2M months, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-483/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/

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