Episode
Nail Profit before Site Extras, Owner Says
- Podcast
- Ecommerce Conversations
- Published
- Jul 10, 2026
- Duration seconds
- 2240
- Processing state
not_requested- Canonical source
- https://www.buzzsprout.com/1995667/episodes/19470219-nail-profit-before-site-extras-owner-says.mp3
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Summary
Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of product returns, customer service, and free shipping. Paolo is a developer and marketer who launched Hidden Gears, an ecommerce agency, in 2014. It's now a Hawaii-based Shopify expert partner with a varied client base: wholesalers, physical retailers, and D2Cs. His second site, SuperBuilt, offers vetted developers fo...