# Nail Profit before Site Extras, Owner Says

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/nail-profit-before-site-extras-owner-says
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/nail-profit-before-site-extras-owner-says.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-07-10T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19470219-nail-profit-before-site-extras-owner-says.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19470219-nail-profit-before-site-extras-owner-says.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/nail-profit-before-site-extras-owner-says
Duration seconds: 2240

## Resource

Paolo Vidali has a suggestion for merchants looking to add advanced features to their ecommerce sites: Be careful. Focus first on profitability, he says, and solve the basics of product returns, customer service, and free shipping. Paolo is a developer and marketer who launched Hidden Gears, an ecommerce agency, in 2014. It's now a Hawaii-based Shopify expert partner with a varied client base: wholesalers, physical retailers, and D2Cs. His second site, SuperBuilt, offers vetted developers fo...

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## Transcript

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