Episode
Ecommerce Success with Fractional Talent
- Podcast
- Ecommerce Conversations
- Published
- Jan 9, 2026
- Duration seconds
- 2321
- Processing state
not_requested- Canonical source
- https://www.buzzsprout.com/1995667/episodes/18478223-ecommerce-success-with-fractional-talent.mp3
- Audio
- https://www.buzzsprout.com/1995667/episodes/18478223-ecommerce-success-with-fractional-talent.mp3
Actions
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Summary
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection." He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In this episode, Jai addresses the demand for ...