# Ecommerce Success with Fractional Talent

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/ecommerce-success-with-fractional-talent
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/ecommerce-success-with-fractional-talent.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-01-09T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18478223-ecommerce-success-with-fractional-talent.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18478223-ecommerce-success-with-fractional-talent.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/ecommerce-success-with-fractional-talent
Duration seconds: 2321

## Resource

In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection." He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In this episode, Jai addresses the demand for ...

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## Transcript

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