Episode
DIY Approach Fuels Craft Cocktail Brand
- Podcast
- Ecommerce Conversations
- Published
- Jan 16, 2026
- Duration seconds
- 1992
- Processing state
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- https://www.buzzsprout.com/1995667/episodes/18508826-diy-approach-fuels-craft-cocktail-brand.mp3
- Audio
- https://www.buzzsprout.com/1995667/episodes/18508826-diy-approach-fuels-craft-cocktail-brand.mp3
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Summary
Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas. Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-doing. Chris first appeared on the podcast in 2022. In this latest episode, he shares the compa...