# DIY Approach Fuels Craft Cocktail Brand

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/diy-approach-fuels-craft-cocktail-brand
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/diy-approach-fuels-craft-cocktail-brand.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-01-16T14:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/18508826-diy-approach-fuels-craft-cocktail-brand.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/18508826-diy-approach-fuels-craft-cocktail-brand.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/diy-approach-fuels-craft-cocktail-brand
Duration seconds: 1992

## Resource

Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas. Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-doing. Chris first appeared on the podcast in 2022. In this latest episode, he shares the compa...

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## Transcript

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