Episode
A One-Two Punch Drives Ecommerce Growth
- Podcast
- Ecommerce Conversations
- Published
- Jul 17, 2026
- Duration seconds
- 1948
- Processing state
not_requested- Canonical source
- https://www.buzzsprout.com/1995667/episodes/19501542-a-one-two-punch-drives-ecommerce-growth.mp3
- Audio
- https://www.buzzsprout.com/1995667/episodes/19501542-a-one-two-punch-drives-ecommerce-growth.mp3
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Summary
Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon. That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consultant who now says brands should focus on their own domains while selling Amazon-only items secondarily. In this episode, he addresses one-two strategies, commodity goods, traffic sources, and more...