# A One-Two Punch Drives Ecommerce Growth

Page: https://stenobird.com/podcast/ecommerce-conversations-963613/a-one-two-punch-drives-ecommerce-growth
Text version: https://stenobird.com/podcast/ecommerce-conversations-963613/a-one-two-punch-drives-ecommerce-growth.md
Podcast: [Ecommerce Conversations](https://stenobird.com/podcast/ecommerce-conversations-963613)
Published: 2026-07-17T13:00:00+00:00
Episode link: https://www.buzzsprout.com/1995667/episodes/19501542-a-one-two-punch-drives-ecommerce-growth.mp3
Audio file: https://www.buzzsprout.com/1995667/episodes/19501542-a-one-two-punch-drives-ecommerce-growth.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ecommerce-conversations-963613/episodes/a-one-two-punch-drives-ecommerce-growth
Duration seconds: 1948

## Resource

Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded website. Punch two is converting the likely spillover traffic on Amazon. That tactic inspired the name of Sean’s latest agency, Spillover Commerce. He’s a longtime Amazon consultant who now says brands should focus on their own domains while selling Amazon-only items secondarily. In this episode, he addresses one-two strategies, commodity goods, traffic sources, and more...

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## Transcript

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