Episode
Data For Sale
- Podcast
- Easy Prey
- Published
- May 27, 2026
- Duration seconds
- 2613
- Processing state
not_requested- Canonical source
- https://www.easyprey.com/325
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Summary
Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a receipt, or a loyalty account for a small discount. At the moment, it can feel harmless. But those small details can add up quickly, creating a personal profile that businesses, data brokers, scammers, and even people with bad intentions can use in ways most of us never agreed to or fully understood. My guest today is Ron Zayas, CEO of Ironwall by Incogni. Ron is an online privacy expert, speaker, and author who has helped the judiciary, law enforcement, and public agencies protect personnel by removing personal data from online sources. Since founding the company in 2011, the proactive strategies he developed have helped protect thousands of at-risk professionals, including judges, police officers, public officials, executives, and others who face real-world threats when their private information is exposed. We talk about why your mobile number has become one of the most valuable identifiers companies can collect, how everyday purchases can reveal more than you think, and why scammers are often looking for the easiest target rather than the hardest one. Ron also shares practical ways to reduce your exposure, from questioning why a business needs your information to using aliases, opting out of data sharing, and removing personal details from online databases. The goal is not to vanish from the world, but to make yourself harder to find, harder to profile, and harder to exploit. Show Notes: [01:12] Ron Zayas explains how Ironwall by Incogni protects the privacy of individuals ranging from Supreme Court justices and police officers to corporate executives and everyday consumers. [04:18] How even a simple pizza order ca…