{"podcast":{"title":"Easy Prey","slug":"easy-prey-456730","podcast_index_feed_id":456730,"rss_url":"https://easyprey.libsyn.com/rss","website_url":"https://www.easyprey.com","image_url":"https://static.libsyn.com/p/assets/d/a/7/b/da7b4263e01762f1d959afa2a1bf1c87/EASY_PREY_-_PODCAST_COVER-20250929-rgdpfg4wki.jpg","author":"Chris Parker","episode_count":325,"summary":"Chris Parker, the founder of WhatIsMyIPAddress.com, interviews guests and tells real-life stories about topics to open your eyes to the danger and traps lurking in the real world, ranging from online scams and frauds to everyday situations where people are trying to take advantage of you—for their gain and your loss. Our goal is to educate and equip you, so you learn how to spot the warning signs of trouble, take quick action, and lower the risk of becoming a victim.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/easy-prey-456730"},"episode":{"title":"Data For Sale","slug":"data-for-sale","published_at":"2026-05-27T10:00:00+00:00","page_url":"https://stenobird.com/podcast/easy-prey-456730/data-for-sale","show_page_url":"https://stenobird.com/podcast/easy-prey-456730","url":"https://www.easyprey.com/325","audio_url":"https://traffic.libsyn.com/secure/easyprey/EP325.mp3?dest-id=1655398","summary":"Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a receipt, or a loyalty account for a small discount. At the moment, it can feel harmless. But those small details can add up quickly, creating a personal profile that businesses, data brokers, scammers, and even people with bad intentions can use in ways most of us never agreed to or fully understood. My guest today is Ron Zayas, CEO of Ironwall by Incogni. Ron is an online privacy expert, speaker, and author who has helped the judiciary, law enforcement, and public agencies protect personnel by removing personal data from online sources. Since founding the company in 2011, the proactive strategies he developed have helped protect thousands of at-risk professionals, including judges, police officers, public officials, executives, and others who face real-world threats when their private information is exposed. We talk about why your mobile number has become one of the most valuable identifiers companies can collect, how everyday purchases can reveal more than you think, and why scammers are often looking for the easiest target rather than the hardest one. Ron also shares practical ways to reduce your exposure, from questioning why a business needs your information to using aliases, opting out of data sharing, and removing personal details from online databases. The goal is not to vanish from the world, but to make yourself harder to find, harder to profile, and harder to exploit. Show Notes: [01:12] Ron Zayas explains how Ironwall by Incogni protects the privacy of individuals ranging from Supreme Court justices and police officers to corporate executives and everyday consumers. [04:18] How even a simple pizza order ca…","meta_description":"Everyday conveniences ask for tiny pieces of information all the time like a phone number at checkout, a zip code at the register, an email address for a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2613,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/easy-prey-456730/episodes/data-for-sale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/easy-prey-456730/data-for-sale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}