Episode
Holding groups, CMOs & Cannes with Charlotte Mceleny
- Podcast
- Earned First
- Published
- May 20, 2026
- Duration seconds
- 2399
- Processing state
not_requested- Canonical source
- https://rss.com/podcasts/earned-first/2843075
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Summary
Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work through what's actually happening to the holding group model, why PR keeps failing the measurement test, what the CMO role is becoming under CFO pressure, and whether Cannes still means what it once did.