# Holding groups, CMOs & Cannes with Charlotte Mceleny

Page: https://stenobird.com/podcast/earned-first-7353885/holding-groups-cmos-cannes-with-charlotte-mceleny
Text version: https://stenobird.com/podcast/earned-first-7353885/holding-groups-cmos-cannes-with-charlotte-mceleny.md
Podcast: [Earned First](https://stenobird.com/podcast/earned-first-7353885)
Published: 2026-05-20T10:42:18+00:00
Episode link: https://rss.com/podcasts/earned-first/2843075
Audio file: https://content.rss.com/episodes/328453/2843075/earned-first/2026_05_20_10_22_46_0e77df75-6744-4d26-b05f-ed7fd0115f55.mp3
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JSON: https://stenobird.com/v1/public/podcasts/earned-first-7353885/episodes/holding-groups-cmos-cannes-with-charlotte-mceleny
Duration seconds: 2399

## Resource

Charlotte Mceleny has seen the PR and marketing industry from both sides, through 15 years as a journalist, then inside a holding group at MediaMonks. In this conversation, she and Arun Sudhaman work through what's actually happening to the holding group model, why PR keeps failing the measurement test, what the CMO role is becoming under CFO pressure, and whether Cannes still means what it once did.

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## Transcript

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