Episode

S6, E6: Driven by Data Dilemmas. When it all goes wrong! w/ Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML

Podcast
Driven by Data: The Podcast
Published
Feb 24, 2026
Duration seconds
2968
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not_requested
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https://driven-by-data-the-podcast.captivate.fm/episode/s6-e6-driven-by-data-dilemmas-when-it-all-goes-wrong-w-tim-lum-global-chief-intelligence-officer-wpp-ford-vml
Audio
https://episodes.captivate.fm/episode/202d4be8-71ce-4376-bf60-ba4d36108ccd.mp3
JSON
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Markdown
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Summary

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML In this episode, they discuss three key stories surrounding when it all goes wrong. From deleting 11 years' worth of data, to a business unit causing the data servers to screech. Tim walks us through how to manage data teams when it's all gone a bit pear-shaped. Remember, you can send your own dilemmas to [email protected], and Catherine will gladly read them to our expert guests to answer and provide their own insight on. Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.