# S6, E6: Driven by Data Dilemmas. When it all goes wrong! w/ Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML

Page: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s6-e6-driven-by-data-dilemmas-when-it-all-goes-wrong-w-tim-lum-global-chief-intelligence-officer-wpp-ford-vml
Text version: https://stenobird.com/podcast/driven-by-data-the-podcast-1318403/s6-e6-driven-by-data-dilemmas-when-it-all-goes-wrong-w-tim-lum-global-chief-intelligence-officer-wpp-ford-vml.md
Podcast: [Driven by Data: The Podcast](https://stenobird.com/podcast/driven-by-data-the-podcast-1318403)
Published: 2026-02-24T05:00:00+00:00
Episode link: https://driven-by-data-the-podcast.captivate.fm/episode/s6-e6-driven-by-data-dilemmas-when-it-all-goes-wrong-w-tim-lum-global-chief-intelligence-officer-wpp-ford-vml
Audio file: https://episodes.captivate.fm/episode/202d4be8-71ce-4376-bf60-ba4d36108ccd.mp3
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JSON: https://stenobird.com/v1/public/podcasts/driven-by-data-the-podcast-1318403/episodes/s6-e6-driven-by-data-dilemmas-when-it-all-goes-wrong-w-tim-lum-global-chief-intelligence-officer-wpp-ford-vml
Duration seconds: 2968

## Resource

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Tim Lum, Global Chief Intelligence Officer, WPP | Ford | VML In this episode, they discuss three key stories surrounding when it all goes wrong. From deleting 11 years' worth of data, to a business unit causing the data servers to screech. Tim walks us through how to manage data teams when it's all gone a bit pear-shaped. Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on. Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast! Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

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## Transcript

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