Episode
How Joy L. King Built Two Businesses on Intuition + Referrals (While in a Chief Role)
- Published
- May 6, 2026
- Duration seconds
- 2544
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Summary
In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with Joy L. King, founder of Lifestyles by Joy and Sweet Life Business Coaching, to talk about building intuitive, referral-based businesses while balancing a high-level executive role. This conversation covers the real-life lessons behind starting messy, trusting your instincts, and creating a business rooted in relationships—what worked, what didn’t, and what every aspiring entrepreneur needs to hear. 🎧 What You’ll Learn in This Episode : How to stop chasing money and start building through relationships The “repeatable value” concept every founder must define before scaling How to protect and maintain your business while stepping into a corporate role Why mindset and self-worth are the biggest blockers to growth What to focus on in your first 30 days before investing in branding or assets ⏱️ Episode Timestamps : 00:00 – Introduction 00:46 – Guest introduction: Joy L. King 02:05 – Launching during the pandemic 06:29 – Turning design into therapy and purpose 09:21 – Building through referrals 11:42 – “All money ain’t good money” 17:34 – When chasing money backfires 24:14 – Tools and systems Joy uses 27:00 – Negotiating an executive role while keeping her businesses 33:31 – The #1 mindset block 38:15 – The first 30 days as a founder 44:14 – What “Big Boss” means 👤 About the Guest : Joy L. King is a lifestyle architect, business coach, and executive. She is the founder of Lifestyles by Joy, a referral-based interior design firm, and Sweet Life Business Coaching, where she helps entrepreneurs define repeatable value and scale with intention. She also serves as a Chief at NCAN (National College Attainment Network), leading strategy and operations. 🔗 Connect with Joy: lifestylesbyj…