{"podcast":{"title":"Do Small Business Like a Big Boss Podcast","slug":"do-small-business-like-a-big-boss-podcast-7627760","podcast_index_feed_id":7627760,"rss_url":"https://api.riverside.fm/hosting/OoLlOizM.rss","website_url":"https://sedgwickandrews.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/07cacb42-7c0f-44d4-884d-8be23043124e/logos/e9430cc7-f608-4e67-906f-49a9804b50f7.png","author":"Aisha Massengill","episode_count":17,"summary":"Ready to take your small business from basement startup to Big Boss success? Welcome to Do Small Business Like a Big Boss! where we prove that with the right strategy, any up and coming business owner can compete with the big guys. Hosted by Aisha Jorge Massengill, founder of Sedgwick Andrews Legal & Consulting, a seasoned employment attorney who's advised large publicly traded companies for over two decades, this podcast is your courtside seat to business transformation. Just like that fearless 13-year-old girl shouting \"\"I got next!\"\" on Bronx basketball courts, successful entrepreneurs don't just wait their turn—they prepare for it. They study the game, assess the competition, and build the skills they need to win when opportunity calls. What You'll Discover: Real Success Stories: In-depth interviews with business owners who've successfully scaled from side hustles to legitimate enterprises Strategic Frameworks: Proven systems and structures that help small businesses compete like industry giants Legal & HR Insights: Employment law guidance that protects your growing team while fostering company culture Risk Management for Entrepreneurs: Smart ways to minimize liability while m…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760"},"episode":{"title":"How Joy L. King Built Two Businesses on Intuition + Referrals (While in a Chief Role)","slug":"how-joy-l-king-built-two-businesses-on-intuition-referrals-while-in-a-chief-role","published_at":"2026-05-06T15:56:23+00:00","page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/how-joy-l-king-built-two-businesses-on-intuition-referrals-while-in-a-chief-role","show_page_url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760","url":"https://api.riverside.com/hosting-analytics/media/01c26ad54391604cf1bc936f06918153651db1ef86c10a96b436d58f140931ea/eyJlcGlzb2RlSWQiOiJmYTc0N2RmYi04YzQ4LTQyMTUtOWE0Yi0wMjhkYjczMWRkNGYiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmYjY2ZjY2ODcyZWU5MDAzMjM0ZDhlL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtNl9fMTgtNi0xNC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/01c26ad54391604cf1bc936f06918153651db1ef86c10a96b436d58f140931ea/eyJlcGlzb2RlSWQiOiJmYTc0N2RmYi04YzQ4LTQyMTUtOWE0Yi0wMjhkYjczMWRkNGYiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmYjY2ZjY2ODcyZWU5MDAzMjM0ZDhlL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby1jb21wb3Nlci0yMDI2LTUtNl9fMTgtNi0xNC5tcDMifQ==.mp3","summary":"In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with Joy L. King, founder of Lifestyles by Joy and Sweet Life Business Coaching, to talk about building intuitive, referral-based businesses while balancing a high-level executive role. This conversation covers the real-life lessons behind starting messy, trusting your instincts, and creating a business rooted in relationships—what worked, what didn’t, and what every aspiring entrepreneur needs to hear. 🎧 What You’ll Learn in This Episode : How to stop chasing money and start building through relationships The “repeatable value” concept every founder must define before scaling How to protect and maintain your business while stepping into a corporate role Why mindset and self-worth are the biggest blockers to growth What to focus on in your first 30 days before investing in branding or assets ⏱️ Episode Timestamps : 00:00 – Introduction 00:46 – Guest introduction: Joy L. King 02:05 – Launching during the pandemic 06:29 – Turning design into therapy and purpose 09:21 – Building through referrals 11:42 – “All money ain’t good money” 17:34 – When chasing money backfires 24:14 – Tools and systems Joy uses 27:00 – Negotiating an executive role while keeping her businesses 33:31 – The #1 mindset block 38:15 – The first 30 days as a founder 44:14 – What “Big Boss” means 👤 About the Guest : Joy L. King is a lifestyle architect, business coach, and executive. She is the founder of Lifestyles by Joy, a referral-based interior design firm, and Sweet Life Business Coaching, where she helps entrepreneurs define repeatable value and scale with intention. She also serves as a Chief at NCAN (National College Attainment Network), leading strategy and operations. 🔗 Connect with Joy: lifestylesbyj…","meta_description":"In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with Joy L. King, founder of Lifestyles by Joy and Sweet Life…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2544,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/do-small-business-like-a-big-boss-podcast-7627760/episodes/how-joy-l-king-built-two-businesses-on-intuition-referrals-while-in-a-chief-role/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/do-small-business-like-a-big-boss-podcast-7627760/how-joy-l-king-built-two-businesses-on-intuition-referrals-while-in-a-chief-role.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}