Episode
Digital Ag Global, Season 2, episode 3, Go-to-market strategy in AgTech
- Podcast
- Digital Ag Global
- Published
- Oct 29, 2025
- Duration seconds
- 3356
- Processing state
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Summary
The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory tools. Yet, one question remains universal for every AgTech startup, scale-up, and investor: what is a go-to-market strategy that actually works in this industry? In this episode of Digital Ag Global, we dive deep into the go-to-market strategy framework for AgTech businesses. Is there a repeatable GTM playbook — or does each launch require a tailored approach? We'll unpack real-world go-to-market strategy examples, discuss how to build a go-to-market strategy for different innovation types, and explore what makes AgTech unique compared to traditional SaaS go-to-market strategies. 🧭 Key Themes We’ll Explore Defining GTM in AgTech: What is a go-to-market strategy definition when applied to complex agricultural value chains? Market Validation: How to balance product fit with ecosystem fit through pilots, partnerships, and on-farm demos. Geography & Innovation: How much of your GTM can you “copy-paste” across markets, and where must you localize? Frameworks vs. Flexibility: Using go-to-market strategy templates wisely while staying adaptable. Real-World Lessons: GTM success stories, failures, and practical consulting insights from industry veterans. 🎙 Our Speakers Evert Hamblok, Founder, We Are Hey (Belgium) Raised on a farm and trained as a biologist, Evert has built his career across consulting, metals recycling, and biological crop protection at Koppert. Today, his teams help AgTech innovators build and execute go-to-market strategies, leveraging his experience in M&A, partnerships, and commercialization. Diletta Di Iorio, Strategic Consultant (Italy) With over 10 years of experience in agriculture, innovation,…