{"podcast":{"title":"Digital Ag Global","slug":"digital-ag-global-7078111","podcast_index_feed_id":7078111,"rss_url":"https://www.spreaker.com/show/6258246/episodes/feed","website_url":"https://www.spreaker.com/podcast/digital-ag-global--6258246","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/d096e5cbe3920fe7d99b6c6329c6463f.jpg","author":"Qaltivate Team","episode_count":24,"summary":"Digital Ag Global is a podcast where we talk about the ever-evolving world of AgTech! This podcast is designed for everyone passionate about the digital transformation in agriculture.","last_synced_at":"2026-07-30T02:17:01.715017+00:00","page_url":"https://stenobird.com/podcast/digital-ag-global-7078111"},"episode":{"title":"Digital Ag Global, Season 2, episode 3, Go-to-market strategy in AgTech","slug":"digital-ag-global-season-2-episode-3-go-to-market-strategy-in-agtech","published_at":"2025-10-29T17:17:28+00:00","page_url":"https://stenobird.com/podcast/digital-ag-global-7078111/digital-ag-global-season-2-episode-3-go-to-market-strategy-in-agtech","show_page_url":"https://stenobird.com/podcast/digital-ag-global-7078111","url":"https://www.spreaker.com/episode/digital-ag-global-season-2-episode-3-go-to-market-strategy-in-agtech--68338222","audio_url":"https://api.spreaker.com/download/episode/68338222/410209936_44100_2_a896de52d071d.mp3","summary":"The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory tools. Yet, one question remains universal for every AgTech startup, scale-up, and investor: what is a go-to-market strategy that actually works in this industry? In this episode of Digital Ag Global, we dive deep into the go-to-market strategy framework for AgTech businesses. Is there a repeatable GTM playbook — or does each launch require a tailored approach? We'll unpack real-world go-to-market strategy examples, discuss how to build a go-to-market strategy for different innovation types, and explore what makes AgTech unique compared to traditional SaaS go-to-market strategies. 🧭 Key Themes We’ll Explore Defining GTM in AgTech: What is a go-to-market strategy definition when applied to complex agricultural value chains? Market Validation: How to balance product fit with ecosystem fit through pilots, partnerships, and on-farm demos. Geography & Innovation: How much of your GTM can you “copy-paste” across markets, and where must you localize? Frameworks vs. Flexibility: Using go-to-market strategy templates wisely while staying adaptable. Real-World Lessons: GTM success stories, failures, and practical consulting insights from industry veterans. 🎙 Our Speakers Evert Hamblok, Founder, We Are Hey (Belgium) Raised on a farm and trained as a biologist, Evert has built his career across consulting, metals recycling, and biological crop protection at Koppert. Today, his teams help AgTech innovators build and execute go-to-market strategies, leveraging his experience in M&A, partnerships, and commercialization. Diletta Di Iorio, Strategic Consultant (Italy) With over 10 years of experience in agriculture, innovation,…","meta_description":"The agricultural technology sector is innovating at record speed — from SaaS platforms and precision hardware to biological inputs and digital advisory to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3356,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/digital-ag-global-7078111/episodes/digital-ag-global-season-2-episode-3-go-to-market-strategy-in-agtech/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/digital-ag-global-7078111/digital-ag-global-season-2-episode-3-go-to-market-strategy-in-agtech.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}