Stenobird

Episode

#231: Revolutionising Property Technology with Modular Analytics, with General Manager, Innovation & Advanced Analytics of Investa Property Group

Podcast
Data Futurology - Leadership And Strategy in Artificial Intelligence, Machine Learning, Data Science
Published
May 10, 2023
Duration seconds
3132
Processing state
processed
Canonical source
https://podcasters.spotify.com/pod/show/datafuturology/episodes/231-Revolutionising-Property-Technology-with-Modular-Analytics--with-General-Manager--Innovation--Advanced-Analytics-of-Investa-Property-Group-e233ocg
Audio
https://anchor.fm/s/3fab060/podcast/play/69377872/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-27%2F420c916d-8641-9c29-7a8a-22090df25d0d.mp3
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Markdown
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Summary

Learn how to spin off corporate innovation into a successful data startup. Joanna Marsh shares her journey of transitioning from a corporate leader at Investa to the CEO of Exomnia, a modular analytics platform.

Topics

  • PropTech
  • Data Startups
  • Corporate Venture
  • Advanced Analytics
  • Cybersecurity Compliance
  • Business Strategy
  • Innovation Management
  • Modular Analytics

Highlights

  • Failure mode: Underestimating the time required to meet enterprise-grade cybersecurity, insurance, and privacy compliance
  • Practical takeaway: Use open-source components to allow other startups to easily plug into your data platform
  • Main idea: Corporate-backed spin-offs can leverage existing subject matter expertise to solve industry-specific data gaps
  • Practical takeaway: Maintain radical transparency with investors and partners to navigate complex conflicts of interest
  • Main idea: The real value in property technology lies in achieving hyper-granularity in data to find investment alpha

Chapters

  1. 4:50 Transitioning from Corporate to Founder: Joanna discusses her experience leading innovation at Investa and how her corporate role provided the foundation for her startup journey.
  2. 8:50 The Genesis of Exomnia: A look at the long-term planning and structured career approach required to move from an idea to an active business.
  3. 16:30 Navigating Legal and Investor Complexity: The 18-month struggle of working through legal frameworks, foundational partner agreements, and investor negotiations.
  4. 24:50 The Burden of Enterprise Compliance: How meeting strict MSA, privacy, and cyber security requirements can delay even the most promising startups.
  5. 32:30 Mitigating Risk via Proactive Security: Why starting the cybersecurity and compliance process before closing funding rounds is critical for data companies.
  6. 36:30 The Power of Open Source and Interoperability: Using open-source panels to allow third-party developers to push insights back through the platform without moving raw data.
  7. 44:10 Driving Efficiency in PropTech: How modular analytics can reduce time and error costs by 50% in the current economic climate.