# #231: Revolutionising Property Technology with Modular Analytics, with General Manager, Innovation & Advanced Analytics of Investa Property Group

Page: https://stenobird.com/podcast/data-futurology-leadership-and-strategy/231-revolutionising-property-technology-with-modular-analytics-with-general-manager-innovation-advanced-analytics-of-investa-property-group
Text version: https://stenobird.com/podcast/data-futurology-leadership-and-strategy/231-revolutionising-property-technology-with-modular-analytics-with-general-manager-innovation-advanced-analytics-of-investa-property-group.md
Podcast: [Data Futurology - Leadership And Strategy in Artificial Intelligence, Machine Learning, Data Science](https://stenobird.com/podcast/data-futurology-leadership-and-strategy)
Published: 2023-05-10T00:54:12+00:00
Episode link: https://podcasters.spotify.com/pod/show/datafuturology/episodes/231-Revolutionising-Property-Technology-with-Modular-Analytics--with-General-Manager--Innovation--Advanced-Analytics-of-Investa-Property-Group-e233ocg
Audio file: https://anchor.fm/s/3fab060/podcast/play/69377872/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-3-27%2F420c916d-8641-9c29-7a8a-22090df25d0d.mp3
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Duration seconds: 3132

## Resource

Learn how to spin off corporate innovation into a successful data startup. Joanna Marsh shares her journey of transitioning from a corporate leader at Investa to the CEO of Exomnia, a modular analytics platform.

## Highlights
- Failure mode: Underestimating the time required to meet enterprise-grade cybersecurity, insurance, and privacy compliance
- Practical takeaway: Use open-source components to allow other startups to easily plug into your data platform
- Main idea: Corporate-backed spin-offs can leverage existing subject matter expertise to solve industry-specific data gaps
- Practical takeaway: Maintain radical transparency with investors and partners to navigate complex conflicts of interest
- Main idea: The real value in property technology lies in achieving hyper-granularity in data to find investment alpha

## Topics

PropTech, Data Startups, Corporate Venture, Advanced Analytics, Cybersecurity Compliance, Business Strategy, Innovation Management, Modular Analytics

## Chapters
- 4:50 — Transitioning from Corporate to Founder: Joanna discusses her experience leading innovation at Investa and how her corporate role provided the foundation for her startup journey.
- 8:50 — The Genesis of Exomnia: A look at the long-term planning and structured career approach required to move from an idea to an active business.
- 16:30 — Navigating Legal and Investor Complexity: The 18-month struggle of working through legal frameworks, foundational partner agreements, and investor negotiations.
- 24:50 — The Burden of Enterprise Compliance: How meeting strict MSA, privacy, and cyber security requirements can delay even the most promising startups.
- 32:30 — Mitigating Risk via Proactive Security: Why starting the cybersecurity and compliance process before closing funding rounds is critical for data companies.
- 36:30 — The Power of Open Source and Interoperability: Using open-source panels to allow third-party developers to push insights back through the platform without moving raw data.
- 44:10 — Driving Efficiency in PropTech: How modular analytics can reduce time and error costs by 50% in the current economic climate.

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## Transcript

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