Episode
The Jesser Business Blueprint (feat. JesserCo President Zach Miller)
- Podcast
- Creator Upload
- Published
- May 1, 2026
- Duration seconds
- 2066
- Processing state
not_requested
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Summary
Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller , President of JesserCo , to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there. What you’ll learn: -- The steps to transition from Bucketsquad to JesserCo -- How to scale an apparel brand to $10 million in revenue -- When a creator needs to hire a President for administrative tasks -- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae 07:34 Zach Miller Interview Starts 07:52 Rebranding to JesserCo 08:49 New Business Ventures Coming 10:54 When to Hire a President 13:39 Scaling Bucketsquad Apparel 15:01 Solving Creator Key Man Risk 20:52 YouTube Media Business Breakdown 23:34 Hiring an Adidas Executive 27:05 JesserCo's M&A Strategy 30:01 YouTube's Market Dominance Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand