# The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

Page: https://stenobird.com/podcast/creator-upload-944364/the-jesser-business-blueprint-feat-jesserco-president-zach-miller
Text version: https://stenobird.com/podcast/creator-upload-944364/the-jesser-business-blueprint-feat-jesserco-president-zach-miller.md
Podcast: [Creator Upload](https://stenobird.com/podcast/creator-upload-944364)
Published: 2026-05-01T10:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/creator-upload/episodes/The-Jesser-Business-Blueprint-feat--JesserCo-President-Zach-Miller-e3inso6
Audio file: https://anchor.fm/s/104a12160/podcast/play/119320774/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-1%2F423245843-44100-2-02d6f65657699.mp3
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JSON: https://stenobird.com/v1/public/podcasts/creator-upload-944364/episodes/the-jesser-business-blueprint-feat-jesserco-president-zach-miller
Duration seconds: 2066

## Resource

Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller , President of JesserCo , to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there. What you’ll learn: -- The steps to transition from Bucketsquad to JesserCo -- How to scale an apparel brand to $10 million in revenue -- When a creator needs to hire a President for administrative tasks -- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae 07:34 Zach Miller Interview Starts 07:52 Rebranding to JesserCo 08:49 New Business Ventures Coming 10:54 When to Hire a President 13:39 Scaling Bucketsquad Apparel 15:01 Solving Creator Key Man Risk 20:52 YouTube Media Business Breakdown 23:34 Hiring an Adidas Executive 27:05 JesserCo's M&A Strategy 30:01 YouTube's Market Dominance Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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