Episode

272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?

Podcast
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
Published
Apr 28, 2026
Duration seconds
1752
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Canonical source
https://destinicopp.com/podcast/hot-seat-allie-scraps-email-list
Audio
https://www.buzzsprout.com/2325739/episodes/19091378-272-she-has-13k-subscribers-and-40-open-rates-so-why-aren-t-they-buying.mp3
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Summary

Send us Fan Mail Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now ...