# 272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?

Page: https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/272-she-has-13k-subscribers-and-40-open-rates-so-why-aren-t-they-buying
Text version: https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125/272-she-has-13k-subscribers-and-40-open-rates-so-why-aren-t-they-buying.md
Podcast: [Creator's MBA: Marketing Tips for Digital Product Entrepreneurs](https://stenobird.com/podcast/creator-s-mba-marketing-tips-for-digital-product-entrepreneurs-1164125)
Published: 2026-04-28T17:00:00+00:00
Episode link: https://destinicopp.com/podcast/hot-seat-allie-scraps-email-list
Audio file: https://www.buzzsprout.com/2325739/episodes/19091378-272-she-has-13k-subscribers-and-40-open-rates-so-why-aren-t-they-buying.mp3
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Duration seconds: 1752

## Resource

Send us Fan Mail Hosted by Dr. Destini Copp · Creator's MBA What do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, Allie from Allie Scraps, was dealing with. She has 13,000 subscribers, 40%+ open rates, and three to five percent click-through rates. By every metric, that's a healthy list. But she accidentally trained her audience to expect freebies, and now ...

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