Episode
How Watcher Entertainment is changing the rules of content creation
- Podcast
- Creative Control
- Published
- Jul 6, 2023
- Duration seconds
- 1566
- Processing state
not_requested
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Summary
Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard for digital content production—or as Lim puts it, ‘the stupidest decision’ he could ever make. Steven told us all about his perspective working at a small independent studio after being at a large media company, and his ambitions to raise the bar for digital content in the future.