# How Watcher Entertainment is changing the rules of content creation

Page: https://stenobird.com/podcast/creative-control-811661/how-watcher-entertainment-is-changing-the-rules-of-content-creation
Text version: https://stenobird.com/podcast/creative-control-811661/how-watcher-entertainment-is-changing-the-rules-of-content-creation.md
Podcast: [Creative Control](https://stenobird.com/podcast/creative-control-811661)
Published: 2023-07-06T09:00:00+00:00
Episode link: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV7735560136.mp3?updated=1688595779
Audio file: https://chrt.fm/track/84686C/traffic.megaphone.fm/MANV7735560136.mp3?updated=1688595779
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JSON: https://stenobird.com/v1/public/podcasts/creative-control-811661/episodes/how-watcher-entertainment-is-changing-the-rules-of-content-creation
Duration seconds: 1566

## Resource

Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard for digital content production—or as Lim puts it, ‘the stupidest decision’ he could ever make. Steven told us all about his perspective working at a small independent studio after being at a large media company, and his ambitions to raise the bar for digital content in the future.

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## Transcript

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