Episode
Episode 25: Leasing Beyond the Deal with Jim Moler
- Podcast
- Create A Place
- Published
- Mar 19, 2026
- Duration seconds
- 2550
- Processing state
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Summary
š Recorded on site at 311 Park Place Leasing isnāt just about filling space. Itās about shaping how a building performs over time. In this episode of Create A Place, I sit down with Jim Moler, Senior Vice President at JLL. With decades of experience in commercial real estate and a deep understanding of the Tampa Bay market, Jim brings a thoughtful, long-view perspective on what makes buildings not just leaseābut perform. Jim and I have worked together for years across multiple projects, with my CREATE+CO team partnering alongside him to reposition amenity spaces at 311 Park Place, reactivate common areas at Urban Centre, and support tenant space planning and spec suites at Gas Worx in Ybor City. Through that collaboration, weāve seen firsthand how leasing strategy, design, and experience come together to shape the success of a building over time. In this conversation, we unpack: ā¢ What thoughtful brokers are really looking for when they walk a buildingā¢ How tenant mix shapes energy, perception, and long-term valueā¢ Why leasing today is as much about curation as it is about transactionsā¢ The role of common areas and amenities in influencing decision-makingā¢ How experience, not just economics, drives performanceā¢ Why the story a building tells matters as much as the numbers behind it If youāre rethinking how buildings are positioned, experienced, and ultimately chosen, this conversation offers a broader perspective on what drives performance today. šļø Itās not just about closing the deal. Itās how you get thereāand what happens after. Connect with Jim ::- LinkedIn : https://www.linkedin.com/in/jim-moler-ccim/- 311 Park Place : https://www.311parkplace.com/- Gasworx : https://gasworx.com/ Connect with KY ::šš¼LinkedIn : https://www.linkedin.com/in/kristinayorkofficial/šDesā¦