# Episode 25: Leasing Beyond the Deal with Jim Moler

Page: https://stenobird.com/podcast/create-a-place-7117248/episode-25-leasing-beyond-the-deal-with-jim-moler
Text version: https://stenobird.com/podcast/create-a-place-7117248/episode-25-leasing-beyond-the-deal-with-jim-moler.md
Podcast: [Create A Place](https://stenobird.com/podcast/create-a-place-7117248)
Published: 2026-03-19T09:00:00+00:00
Episode link: https://createaplace.podbean.com/e/episode-25-leasing-beyond-the-deal-with-jim-moler/
Audio file: https://mcdn.podbean.com/mf/web/zn9xgnj9nfhswuex/Ep25-JimMolerAudio.mp3
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JSON: https://stenobird.com/v1/public/podcasts/create-a-place-7117248/episodes/episode-25-leasing-beyond-the-deal-with-jim-moler
Duration seconds: 2550

## Resource

📍 Recorded on site at 311 Park Place Leasing isn’t just about filling space. It’s about shaping how a building performs over time. In this episode of Create A Place, I sit down with Jim Moler, Senior Vice President at JLL. With decades of experience in commercial real estate and a deep understanding of the Tampa Bay market, Jim brings a thoughtful, long-view perspective on what makes buildings not just lease—but perform. Jim and I have worked together for years across multiple projects, with my CREATE+CO team partnering alongside him to reposition amenity spaces at 311 Park Place, reactivate common areas at Urban Centre, and support tenant space planning and spec suites at Gas Worx in Ybor City. Through that collaboration, we’ve seen firsthand how leasing strategy, design, and experience come together to shape the success of a building over time. In this conversation, we unpack: • What thoughtful brokers are really looking for when they walk a building• How tenant mix shapes energy, perception, and long-term value• Why leasing today is as much about curation as it is about transactions• The role of common areas and amenities in influencing decision-making• How experience, not just economics, drives performance• Why the story a building tells matters as much as the numbers behind it If you’re rethinking how buildings are positioned, experienced, and ultimately chosen, this conversation offers a broader perspective on what drives performance today. 🎙️ It’s not just about closing the deal. It’s how you get there—and what happens after. Connect with Jim ::- LinkedIn : https://www.linkedin.com/in/jim-moler-ccim/- 311 Park Place : https://www.311parkplace.com/- Gasworx : https://gasworx.com/ Connect with KY ::👊🏼LinkedIn : https://www.linkedin.com/in/kristinayorkofficial/📐Des…

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## Transcript

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