Episode

Sales- Friendly Content Marketing

Podcast
Copywriters Podcast
Published
Jun 22, 2026
Duration seconds
2144
Processing state
not_requested
Canonical source
https://podcasters.spotify.com/pod/show/nathan-fraser3/episodes/Sales--Friendly-Content-Marketing-e3l3vho
Audio
https://anchor.fm/s/10e6adc90/podcast/play/121814008/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-22%2F074bacca-6391-59ec-80ac-91b2cc98ed39.mp3
JSON
/v1/public/podcasts/copywriters-podcast-56820/episodes/sales-friendly-content-marketing
Markdown
/podcast/copywriters-podcast-56820/sales-friendly-content-marketing.md

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Summary

Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results. Nathan asked me if we could a completely different version of the show, where we focus on including direct response elements in our content marketing. I thought that was a great idea! So, we’ll do that, and cover the use of direct response thinking and techniques in social media, articles, videos and emails. RESOURCES My books: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Breakthrough Copywriting https://www.amazon.com/dp/1548706957 Mentoring: https://garfinkelcoaching.com