{"podcast":{"title":"Copywriters Podcast","slug":"copywriters-podcast-56820","podcast_index_feed_id":56820,"rss_url":"https://anchor.fm/s/10e6adc90/podcast/rss?cat=53","website_url":"https://copywriterspodcast.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/45268516/e31b5d27c78ffc92.jpg","author":"David Garfinkel","episode_count":483,"summary":"Copywriting lessons from David Garfinkel","last_synced_at":"2026-07-20T14:17:43.627480+00:00","page_url":"https://stenobird.com/podcast/copywriters-podcast-56820"},"episode":{"title":"Sales- Friendly Content Marketing","slug":"sales-friendly-content-marketing","published_at":"2026-06-22T06:23:53+00:00","page_url":"https://stenobird.com/podcast/copywriters-podcast-56820/sales-friendly-content-marketing","show_page_url":"https://stenobird.com/podcast/copywriters-podcast-56820","url":"https://podcasters.spotify.com/pod/show/nathan-fraser3/episodes/Sales--Friendly-Content-Marketing-e3l3vho","audio_url":"https://anchor.fm/s/10e6adc90/podcast/play/121814008/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-22%2F074bacca-6391-59ec-80ac-91b2cc98ed39.mp3","summary":"Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encourages you to crave attention and approval, instead of get results. Nathan asked me if we could a completely different version of the show, where we focus on including direct response elements in our content marketing. I thought that was a great idea! So, we’ll do that, and cover the use of direct response thinking and techniques in social media, articles, videos and emails. RESOURCES My books: The Persuasion Story Code https://www.amazon.com/dp/B0CFD2KXNQ Breakthrough Copywriting https://www.amazon.com/dp/1548706957 Mentoring: https://garfinkelcoaching.com","meta_description":"Last week, we did a show on how content marketing is failing direct marketers when you do it the way everyone else does it. Basically, social media encour…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2144,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/copywriters-podcast-56820/episodes/sales-friendly-content-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/copywriters-podcast-56820/sales-friendly-content-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}