Episode
264. How To Build a Modern Marketing Strategy - Matt Jones
- Podcast
- Contractor Evolution
- Published
- Mar 18, 2026
- Duration seconds
- 3664
- Processing state
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Summary
To learn more about Breakthrough Academy, click here: https://trybta.com/EP264 Stop obsessing over lead generation and start building a real marketing machine. In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Build a real marketing strategy (not just random tactics or “more leads”) Define the right success markers so you know if your marketing is actually working Use customer lifetime value to make smarter marketing decisions Increase conversions without just pumping more cash into ads Position yourself as the go-to expert in your market Use 58 ai marketing tools to boost SEO, follow-up, and customer support Take the first practical AI step as a contractor today 00:00-Intro 03:35-Defining a Marketing Strategy 07:58-The Truth About Generating Leads 10:10-Defining the Ideal Customer and Screening Process 13:07-Focusing on Customer Lifetime Value (LTV) 25:18-Achieving Consistent Growth and Predictability 30:53-Balancing Lead Generation and Branding 42:37-Implementing a Paid Priority Program for High-Ticket Services