{"podcast":{"title":"Contractor Evolution","slug":"contractor-evolution-3408199","podcast_index_feed_id":3408199,"rss_url":"https://feeds.cohostpodcasting.com/6z8OBnNG","website_url":"https://www.btacademy.com/contractor-evolution/","image_url":"https://files.cohostpodcasting.com/quill-file-prod/80ce389c-8012-4761-a61d-5571d4302fa4/shows/7062d0b6-d1fb-4277-8a10-d2714f034a66/cover-art/original_046ef432275f0b1f11bd2702e64e4232.png","author":"Breakthrough Academy","episode_count":282,"summary":"Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.","last_synced_at":"2026-07-22T18:20:57.712845+00:00","page_url":"https://stenobird.com/podcast/contractor-evolution-3408199"},"episode":{"title":"264. How To Build a Modern Marketing Strategy - Matt Jones","slug":"264-how-to-build-a-modern-marketing-strategy-matt-jones","published_at":"2026-03-18T09:00:00+00:00","page_url":"https://stenobird.com/podcast/contractor-evolution-3408199/264-how-to-build-a-modern-marketing-strategy-matt-jones","show_page_url":"https://stenobird.com/podcast/contractor-evolution-3408199","url":"https://contractor-evolution.cohostpodcasting.com/episodes/264-how-to-build-a-modern-marketing-strategy-matt-jones","audio_url":"https://audio-delivery.cohostpodcasting.com/audio/80ce389c-8012-4761-a61d-5571d4302fa4/episodes/3db1a2c7-d70b-4f82-ac1c-d7e8d9a7d735/episode.mp3","summary":"To learn more about Breakthrough Academy, click here: https://trybta.com/EP264  Stop obsessing over lead generation and start building a real marketing machine.  In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads. If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever. 🔥 What You’ll Learn in This Episode By the end of this episode, you’ll know how to: Build a real marketing strategy (not just random tactics or “more leads”) Define the right success markers so you know if your marketing is actually working Use customer lifetime value to make smarter marketing decisions Increase conversions without just pumping more cash into ads Position yourself as the go-to expert in your market Use 58 ai marketing tools to boost SEO, follow-up, and customer support Take the first practical AI step as a contractor today 00:00-Intro 03:35-Defining a Marketing Strategy 07:58-The Truth About Generating Leads 10:10-Defining the Ideal Customer and Screening Process 13:07-Focusing on Customer Lifetime Value (LTV) 25:18-Achieving Consistent Growth and Predictability 30:53-Balancing Lead Generation and Branding 42:37-Implementing a Paid Priority Program for High-Ticket Services","meta_description":"To learn more about Breakthrough Academy, click here: https://trybta.com/EP264  Stop obsessing over lead generation and start building a real marketin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3664,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/contractor-evolution-3408199/episodes/264-how-to-build-a-modern-marketing-strategy-matt-jones/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/contractor-evolution-3408199/264-how-to-build-a-modern-marketing-strategy-matt-jones.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}