Episode
SIPSY
- Published
- Mar 2, 2026
- Duration seconds
- 1497
- Processing state
not_requested- Canonical source
- https://jhonaman.libsyn.com/sipsy
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Summary
Hala Shamas is the Founder and CEO of Sipsy, a discover-driven alcohol retail and e-commerce platform redefining how consumers discover and shop for spirits. With a background in digital growth and brand building, she has scaled Sipsy from a startup concept into a multi-channel business spanning brick-and-mortar retail, nationwide shipping, and tech-enabled e-commerce. Hala blends data-driven strategy with community-led content, using education and storytelling to turn liquor shopping into an experience, not just a transaction. Hala joins Justin to discuss this growing alco-bev retail brand!