# SIPSY

Page: https://stenobird.com/podcast/contendercast-with-justin-honaman-8266/sipsy
Text version: https://stenobird.com/podcast/contendercast-with-justin-honaman-8266/sipsy.md
Podcast: [ContenderCast with Justin Honaman](https://stenobird.com/podcast/contendercast-with-justin-honaman-8266)
Published: 2026-03-02T10:00:00+00:00
Episode link: https://jhonaman.libsyn.com/sipsy
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/jhonaman/650_SIPSY.mp3?dest-id=478863
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/contendercast-with-justin-honaman-8266/episodes/sipsy
Duration seconds: 1497

## Resource

Hala Shamas is the Founder and CEO of Sipsy, a discover-driven alcohol retail and e-commerce platform redefining how consumers discover and shop for spirits. With a background in digital growth and brand building, she has scaled Sipsy from a startup concept into a multi-channel business spanning brick-and-mortar retail, nationwide shipping, and tech-enabled e-commerce. Hala blends data-driven strategy with community-led content, using education and storytelling to turn liquor shopping into an experience, not just a transaction. Hala joins Justin to discuss this growing alco-bev retail brand!

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## Transcript

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