Episode

Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Podcast

Confessions of a Higher Ed CMO — with Jaime Hunt

Published

Feb 4, 2026

Duration seconds

2323

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Summary

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesign of JWU’s alumni magazine—one that transforms the publication from a static print piece into a dynamic, multi-channel storytelling engine. If you're still treating your alumni magazine like a mailbox-only moment, this is your wake-up call.