# Ep. 97: The Alumni Magazine Makeover: What Modern Audiences Really Want

Page: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-97-the-alumni-magazine-makeover-what-modern-audiences-really-want
Text version: https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955/ep-97-the-alumni-magazine-makeover-what-modern-audiences-really-want.md
Podcast: [Confessions of a Higher Ed CMO — with Jaime Hunt](https://stenobird.com/podcast/confessions-of-a-higher-ed-cmo-with-jaime-hunt-5344955)
Published: 2026-02-04T08:00:00+00:00
Episode link: https://confessions-of-a-higher-ed-cmo-with-jaime-hunt.simplecast.com/episodes/ep-97-the-alumni-magazine-makeover-what-modern-audiences-really-want-Wy0jIfYS
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Duration seconds: 2323

## Resource

Jaime Hunt is joined by Clara Schwager, Director of Institutional and Advancement Marketing at Johnson & Wales University, for a much-needed conversation on the evolution of alumni magazines. Clara shares the behind-the-scenes story of a major redesign of JWU’s alumni magazine—one that transforms the publication from a static print piece into a dynamic, multi-channel storytelling engine. If you're still treating your alumni magazine like a mailbox-only moment, this is your wake-up call.

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## Transcript

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