Episode

Ep. 90: Finding Fit Beyond the Campus Walls

Podcast: Confessions of a Higher Ed CMO — with Jaime Hunt
Published: Oct 29, 2025
Duration seconds: 2300
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Summary

Jaime Hunt chats with Justin Bouldt, Assistant Director of Admissions at the University of Nevada, Reno, about an innovative yield-boosting initiative—the College Town Pass. Designed to enhance campus visits by giving prospective students a curated way to explore the city of Reno and nearby Lake Tahoe, the College Town Pass has delivered impressive results, including a 74% yield rate among users. Tune in to hear how a Pokémon Go-inspired concept turned into a high-impact enrollment marketing strategy.